Creating Your Visual "Style" Since 2000
When it comes to branding/visual identity, your logo is the most important piece to your entire brand next to your name
"A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark)"
Your logo is the image embodying your organization and is meant to represent your brands or corporate identities and foster immediate customer recognition.
With a logo, you can use a symbol and/or font style and/or colour to convey information about your business that can be easily remembered by prospects and existing customers. It empowers your business to communicate using both visual (symbol or a graphic style) and auditory (your business name) cues, which makes it more memorable. A logo is an important part of your company’s brand, which embodies how your customers both think and feel about you.
What Makes a Good Business Card
A bad business card is worse than no business card.
Business cards are typically 3.5 x 2 inches.
The basics of business cards
Finish: Ordering online presents a lot of confusing options for printing. These include coated/glossy (shiny finish), uncoated/dull/matte (raw paper), wove (uncoated, but smooth), laid (textured lines), and linen (finer textured lines).
Weight: the thickness of the stock the card is cut from. The higher the number, the thicker the card will be. 80 pounds is standard. Thicker cards tend to look nicer.
Quantity: You will get a discount for ordering more, but unless you're networking like mad, remember that some information (e.g. phone number, address, etc.) may go out of date before you get rid of them
Colour: Most printing services will limit you to two colours unless you pay a premium.
There are a variety of styles beyond the basic card. These include unique sizes, unique folds, double-sided or see-through, rounded corners or edges, cards made from unique card stock (cards made from wood or fabric or chocolate or some other atypical material), or cards that serve a function (e.g. cards that include a coupon, or a map, etc.).
What to include:
Logo (only if you have a decent one)
Email address: This is my preferred mode of communication for business. Don't use your old email at xCloudStrife420x@hotmail.com. Your business, your name, or your job title should be at the front half of your handle. If possible, use your custom domain name on the second half, e.g. email@example.com
Phone number: For clients that still use their phones for phone calls. Don't include your mobile unless you're prepared to answer with some semblance of professionalism every time you answer.
Mailing/Physical Address: I have two business cards; one for general interactions, and one of the photography arm of my business. The photography one includes the address of my studio, so potential clients have it on hand. My general card has no use for that information.
What you do: This can be as simple as your job title, or it could be a tag line describing you, your work, and/or your medium. This is why someone who has your business card will call you, so if you're handing it over, refer to our previous post about selling yourself to clients before you hand them your card.